Dungeon!
This is a kid’s game, no doubt about it, and it’s the kind of game where the most important decisions are made at the outset, when you choose which archetype you wish to enter the dungeon with. The weaker archetypes such as the Cleric and Rogue need only get 10,000 gold, which is maybe ten or twelve low-level treasures, while the beefier Warrior needs 20K and the Wizard needs 30K. As there’s 6 areas of the board, each with tougher monsters, the beefier guys head out to the higher levels while the weaker players head out to the lower levels, generally. Unless you’re playing with a lot of players, and since everyone normally moves the same distance on their turn, you’re not going to see a whole lot of crowding in one section. That said, the treasures on any given level are limited by the amount of cards available, so once a level is free of baddies, you’re out of luck if you stumble across one in a “named chamber” because he’s going to need killing and you get bupkus for doing it.