I keep saying (and probably will for a long while) that Role Playing publishing companies (and gaming companies in general) are pretty bad at marketing.
Sorry, but it’s true.
There are no long-term campaigns, no creativity and very little lateral thinking thrown into the promotion and sales of games. Kickstarter is helping a lot since, as well as collecting money, it serves as a powerful promotion platform, which is something the industry needs really badly.
But of course there’s a lot to Marketing and that’s why I decided to have Alexi Vanderberg, aka Rabid Fanboy so he can talk to everyone about promotion, marketing and his company.
A long chat with a lot of information.
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