marketing Archives - Page 4 of 5 - GMS Magazine

Does the success of D&D help other games?

It is said that a good tide lifts all boats and thus the immense success of D&D at the moment is helping raise the profile of the industry as a whole, does helping other companies in the process. That is a very good sentiment and one that Shawn and myself wanted to explore for a…
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how to manage freelancer

RPG Publishing Ep.20: How to manage freelancers

You have to know how to manage freelancers when you hire them to create content for your RPG. They are going to be the people you rely on to supply a lot of the material you need to get your book published and making sure they deliver is one hard thing to do. How you…
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Article – D&Diversity. A pinch of genius!

By Paco Garcia Jaen I think Wizards of the Coast had a pinch of genius moment when they included the diversity paragraph in the new edition of D&D. Pure genius! I don’t know if it was accidental or if it was a calculated risk, but my goodness it’s paying off! Why do I say this?…
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The GMS Magazine Podcast episode 114–Marketing with Rabid Fanboy

I keep saying (and probably will for a long while) that Role Playing publishing companies (and gaming companies in general) are pretty bad at marketing. Sorry, but it’s true. There are no long-term campaigns, no creativity and very little lateral thinking thrown into the promotion and sales of games. Kickstarter is helping a lot since,…
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Please take advantage of me!

By Paco Garcia Jaen I have been doing my website and the podcast for a year and a half now. In this time, nearly hundreds of articles, pieces of news, reviews, adventures and podcasts have been published. All and all, I am very happy with how the website is progressing, and I am happy that…
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