I keep saying (and probably will for a long while) that Role Playing publishing companies (and gaming companies in general) are pretty bad at marketing.
Sorry, but it’s true.
There are no long-term campaigns, no creativity and very little lateral thinking thrown into the promotion and sales of games. Kickstarter is helping a lot since, as well as collecting money, it serves as a powerful promotion platform, which is something the industry needs really badly.
But of course there’s a lot to Marketing and that’s why I decided to have Alexi Vanderberg, aka Rabid Fanboy so he can talk to everyone about promotion, marketing and his company.
A long chat with a lot of information.
Oh, and a new installment of Reading to Rob too. This time an extract from Winter Witch by the rather excellent Elaine Cunningham and edited by the no less fantastic Dave Gross.
As usual, your feedback is most appreciated, so please do feel free to email us on podcast@gmsmagazine.com and let us know what you think!
Look forward to hearing from you and hope you enjoy the show!
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